Moreleta Kloof Nature Reserve

A rebranding of a signature Pretoria location. New logo, colour scheme and identity elevates the established destination to a new level. Springboks are in plenty at Moreleta Kloof, so I felt it was only right to have them as the logo, and to bring back the idea of a proudly South African location as the Springbok is our national animal. The typography and colours were chosen based on the location, which had many browns, greens and oranges. This also helped bring the idea of nature further.